The logo of DOTReady against the backdrop of a truck.

Software demos

DOTReady commissioned us to fill their sales team's calendars with companies that want a demo of their compliance software.

Campaign Duration: 13 months
Lead Quantity: 30/month
Realized Return on Investment: 439%
Expected Return on Investment: 3,763%

The problem

Our client, a DOT compliance software company, needed more monthly software subscribers. At the outset our engagement, we were provided with a very large contact list of all DOT-registered companies. As we dove into the discovery process to better understand our client's audience, our client brought to our attention a public database that houses information on DOT-registered companies, such as the number of accidents, DOT inspections, DOT audits, and more that a company incurred in the past 24 months. We saw this data as an opportunity to target the companies struggling most with their compliance programs, and as an opportunity to create highly-personalized emails. The only challenge was the size of the list and the time it would take to manually search and enter this data.

The back of an 18-wheel truck.
An 18-wheel truck on a highway.

Our solution

Determined to make use of this golden data, we enlisted a software engineer to develop a program that would automatically search in the database for the companies on our contact list, and extract the relevant pieces of data from it. It would then placed that data into our original contact list, so that we could integrate it into our campaign copywriting. What would have taken weeks, if not months to do manually, only took a couple of days to do with this program. This level of personalization made prospects feel like we were reaching out with a helping hand, rather than just trying to make another sale. The results of the campaign were astounding, which we credit to the help of the custom software program.

More Key Statistics

An upwards arrow resembling an increase in cold email open rates.

53.8% Open Rate

This is the percentage of people that opened our client's cold emails.

Cold email copywriting services.

57,179 Emails Sent

To 18,355 prospects that matched DOTReady's ideal client profile.

B2B LinkedIn advertising and LinkedIn lead generation.

6.8% Reply Rate

This is the percentage of people that replied to our client's cold emails.

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What DOTReady has to say about Lucky Leads

"Thank you for understanding my audience"

Thank you for understanding my audience. Where other lead generation companies wouldn't go, you went with flying colors.

Tyna Bryan
Chief Executive Officer

"Lucky Leads is among the best"

I've worked in sales a long time, and I can confidently say Lucky Leads is among the best in B2B lead generation.

Jeremy Wood
VP of Marketing

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