Our client, a meal replacement beverage, wanted to recruit cost-effective micro-influencers on Instagram to post about their new product line. The new product line was a series of dessert flavored keto-friendly meal replacement beverages, and was directed towards a health-conscious audience. The challenge we faced when creating this campaign was that dessert and keto are counterintuitive ideas. In case you're not familiar with the ketogenic diet, it requires the dieter to consume a very low carbohydrate, and very high fat diet. I don't know about you, but all the desserts we know and love here at Lucky Leads are pretty high in carbs! So we had to find a way to get influencers excited about supporting this counterintuitive, yet amazing product line.